Morgan & Morgan all set to dole out $100,000 in contest for new jingle

4 thousand U.S. pounds are counted out by a banker counting currency at a lender in Westminster, Colorado November 3, 2009. REUTERS/Rick Wilking/File Photograph

  • Plaintiffs’ organization states income award will go to novice musician
  • Rules and limitations apply

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(Reuters) – Personalized injuries goliath Morgan & Morgan is providing newbie musicians a shot at $100,000 — and the chance to have their authorized jingle be the airwaves’ new earworm.

The law business, which boasts 700 attorneys in workplaces from Florida to Alaska, is holding a contest for its to start with-ever jingle, it introduced on Monday. Open only to amateurs, Morgan & Morgan is accepting entries right up until Sept. 26 on its website,

The 30- to 60-2nd tune can attract inspiration from any genre, but it must contain the plaintiff megafirm’s catchphrase, “For the people today,” and consist of at the very least 1 supplemental organization slogan. That could be “Dial pound Law, that’s all,” or “America’s largest injury legislation business,” or Morgan & Morgan’s site.

“During these unprecedented occasions, our communities are having difficulties fiscally,” business founder, John Morgan, stated in a push release. “Our hope is that this $100,000 funds prize could drastically transform someone’s existence.”

He’ll be choosing the winner individually, in accordance to the company.

The curious are welcome to critique submissions on the web page or by following #MorganJingleContest on social media. As of Tuesday morning, no entries had been posted.

The business did not straight away react to issues about how it will be applying the track, but its robust marketing on tv and on line indicates the jingle will be greatly listened to.

It is a shot at replacing the country’s possibly ideal-recognised authorized jingle, for the now-defunct personal damage firm Cellino & Barnes. That tune, which features the firm’s mobile phone selection as a hook, was well known sufficient to spur a social media obstacle began by Broadway star Molly Hager, who questioned her followers to post their finest rendition of the jingle a several a long time in the past.

Ken Kaufman, who composed the Cellino & Barnes jingle, states crafting songs for a legislation organization is not any distinctive than creating for, say, a very hot puppy stand.

“The essence of what a jingle is continues to be the exact same,” Kaufman informed Reuters. “The salient factors continue to be the very same: Title, slogan, make contact with facts.”

The temper might be unique amongst promoting hot puppies and own personal injury lawyers, but at its core “a jingle is primarily a moment-extensive song which attempts to generate a identify and slogan into the public head by means of repetition, via a great deal of frequency,” Kaufman stated.

Kaufman reported Cellino & Barnes introduced the jingle in the pre-net era, putting it on air in conjunction with an aggressive billboard marketing marketing campaign.

“It can be used in a myriad of strategies,” Kaufman mentioned.